disney dishes delivery

disney dishes
delivery

Where Every Meal is

a Disney Adventure.

Where Every Meal is

a Disney Adventure.

Where
Every
Meal is
a Disney
Adventure.

An Experience In Demand.

Disney Dishes Delivery offers eco-friendly, themed dishes that bring your favourite movie meals to life.

It’s not just about ordering food; it’s an immersive experience that lets you savour the meals you’ve always dreamed of, while meeting your dietary needs and sustainability goals.

services


UX/ UI User Testing Design Research Wireframes Prototyping
MOBILE
DESKTOP
timelinE


Dec '23 - Jan '24
(4 weeks)


"I always look for low-carb options when ordering. I struggle to filter out anything that's not keto-friendly."

"I’m vegan, so it’s helpful when places let me easily find plant-based meals."

"I'd love to use sustainable restaurants with eco-friendly ingredients or packaging, but its hard to find ."

"I like being able to tailor my meal depending on what I need or fancy, like something light or high-protein."

"I like ordering from places with organic or locally sourced options, but it’s hard to find them."

"Filtering by dietary needs like gluten-free or vegetarian makes it easier to pick meals, instead of searching menu's."

competitior research:

Research

competitior research:

Research


findings


findings

Researching various food delivery websites and conducting user interviews, I outlined 3 key features that better user experience. These are:


- Personalisation

- Easy Navigation

- Accessibility

Researching various food delivery websites and conducting user interviews, I outlined 3 key features that better user experience. These are:


- Personalisation

- Easy Navigation

- Accessibility

disney dishes delivery:

introducing
the brand

disney dishes delivery:
livery:

introducing
the brand

Where Every Meal is a Disney Adventure

Where Every Meal is a Disney Adventure

initial planning:

Wireframes

initial planning:

Wireframes


and user flows


and user flows





With Disney Dishes Delivery, user experience revolves around the primary task flow of ordering a dish or customised box of multiple dishes.


Through wireframes and an initial user flow, I started to establish a smooth transition of content for a seamless user experience.




With Disney Dishes Delivery, user experience revolves around the primary task flow of ordering a dish or customised box of multiple dishes.


Through wireframes and an initial user flow, I started to establish a smooth transition of content for a seamless user experience.

brand identity:

Start shaping

brand identity:

Start shaping

match your preferences:

Personalise


your experience



Custom Set Boxes, Your Way:

When choosing a set box, you can swap dishes to suit your taste and dietary needs. Whether craving a different main course or switching a side, our customisation feature ensures your meal is exactly how you want it.


Smart Search, Effortless Choices:

With enhanced filters, easily narrow options by cuisine, diet, allergens. Whether craving a flavour, following a diet, or avoiding ingredients, our smart search helps you find the perfect dish.

seamless way to pay as you wish:

Checkout


Usability testing showed 40% of users want to edit orders during checkout, so we added a shopping cart navigation for easy changes.

1. Order Summary

Before checkout, users can review their cart, swap dishes, remove items, or make final adjustments to ensure their order is just right.

2. Secure Checkout

Choose a payment method- credit/debit card, cash or digital wallet with express checkout. Confirm delivery details, select a time slot, and manage marketing preferences.

3. Order Confirmation

After payment, users receive a confirmation with their order number and an order summary.


different ways to browse:

Shop by film

different ways to browse:

Shop by film


or food


or food




Disney Dishes Delivery offers multiple ways to shop and browse, making it easy to find the perfect meal:

Shop by Film: Dive into a world of themed set boxes inspired by your favourite Disney movies, bringing the magic of Disney to your table.

Shop by Food: Browse a variety of individual dishes, from starters to desserts, to suit your specific cravings and preferences.

New Films: Stay updated with the latest Disney films and explore new meal options tied to fresh releases, keeping your dining experience exciting and current.




Disney Dishes Delivery offers multiple ways to shop and browse, making it easy to find the perfect meal:

Shop by Film: Dive into a world of themed set boxes inspired by your favourite Disney movies, bringing the magic of Disney to your table.

Shop by Food: Browse a variety of individual dishes, from starters to desserts, to suit your specific cravings and preferences.

New Films: Stay updated with the latest Disney films and explore new meal options tied to fresh releases, keeping your dining experience exciting and current.


match your preferences:

Personalise


your experience



Custom Set Boxes, Your Way:

When choosing a set box, you can swap dishes to suit your taste and dietary needs. Whether craving a different main course or switching a side, our customisation feature ensures your meal is exactly how you want it.

Smart Search, Effortless Choices:

With enhanced filters, easily narrow options by cuisine, diet, allergens. Whether craving a flavour, following a diet, or avoiding ingredients, our smart search helps you find the perfect dish.





seamless way to pay as you wish:

Checkout


Usability testing showed 40% of users want to edit orders during checkout, so we added a shopping cart navigation for easy changes.

1. Order Summary

Before checkout, users can review their cart, swap dishes, remove items, or make final adjustments to ensure their order is just right.

2. Secure Checkout

Choose a payment method- credit/debit card, cash or digital wallet with express checkout. Confirm delivery details, select a time slot, and manage marketing preferences.

3. Order Confirmation

After payment, users receive a confirmation with their order number and an order summary.

match your preferences:

Personalise


your experience



Custom Set Boxes, Your Way:

When choosing a set box, you can swap dishes to suit your taste and dietary needs. Whether craving a different main course or switching a side, our customisation feature ensures your meal is exactly how you want it.


Smart Search, Effortless Choices:

With enhanced filters, easily narrow options by cuisine, diet, allergens. Whether craving a flavour, following a diet, or avoiding ingredients, our smart search helps you find the perfect dish.

How might we empower users to easily access nutritional information, ingredients, and allergens?

How might we empower users to easily access nutritional information, ingredients, and allergens?

Key points on 'dietary-based' user experiences - results from our user testing.
Key points on 'dietary-based' user experiences - results from our user testing.

68% of users struggle to find takeaway dishes that cater to food goals and personal targets.

31% of participants find it difficult to locate allergens - not specifying allergens.

100% of users say dietary information such as allergens should be presented




Observations and statistics from global studies, reports and surveys.



Observations and statistics from global studies, reports and surveys.

In the UK, a 2023 survey revealed that 64% of consumers consider highly processed foods unhealthy, indicating a preference for transparency in food labelling.

- AHDB

"Public Health Nutrition" reported that 55% did not understand the nutritional information on food labels, and 61% consumers found the information too small to read.

- SpringerLink

A 2023 study found that 78% of consumers are willing to pay more for products with packaging claims stating "natural" or "all-natural,"

- Ingredion

Checkout made easy, with 3 steps

Checkout made easy, with 3 steps


seamless way to pay as you wish:

Checkout


Usability testing showed 40% of users want to edit orders during checkout, so we added a shopping cart navigation for easy changes.

1. Order Summary

Before checkout, users can review their cart, swap dishes, remove items, or make final adjustments to ensure their order is just right.

2. Secure Checkout

Choose a payment method- credit/debit card, cash or digital wallet with express checkout. Confirm delivery details, select a time slot, and manage marketing preferences.

3. Order Confirmation

After payment, users receive a confirmation with their order number and an order summary.


key takeaway:

Future


strategies



The project provided valuable UX insights and I found that optimising existing processes, such as refining filters and streamlining checkout, leaves a greater impact on a user's experience.

If I were to advance the project to the next step, here are the considerations I would like to explore:


- Order tracking (estimated delivery time).

- Animations, motions and character illustrations.

- Create account settings and a profile.

- Enhance smart filters with more options.

- Filter films by genre, popularity or date made.

- Show trending films or food.

- Set account preferences.





The project provided valuable UX insights and I found that optimising existing processes, such as refining filters and streamlining checkout, leaves a greater impact on a user's experience.

If I were to advance the project to the next step, here are the considerations I would like to explore:


- Order tracking (estimated delivery time).

- Animations, motions and character illustrations.

- Create account settings and a profile.

- Enhance smart filters with more options.

- Filter films by genre, popularity or date made.

- Show trending films or food.

- Set account preferences.



The project provided valuable UX insights and I found that optimising existing processes, such as refining filters and streamlining checkout, leaves a greater impact on a user's experience.

If I were to advance the project to the next step, here are the considerations I would like to explore:


- Order tracking (estimated delivery time).

- Animations, motions and character illustrations.

- Create account settings and a profile.

- Enhance smart filters with more options.

- Filter films by genre, popularity or date made.

- Show trending films or food.

- Set account preferences.

key takeaways:

Future


strategies